Sunday, March 18, 2012

Pran Background of Agricultural Marketing Company Ltd.


Pran Background of Agricultural Marketing Company Ltd.
Agriculture Marketing Company Ltd. (AMCL) was set up in 1985 for farming and marketing of agricultural products for local and foreign market. Subsequently a modern fruit processing plant with bottling and canning facilities was added in 1993 to produce fruit juice squash, sherbet, jam, jelly etc. At present AMCL has forty (40) products in different types and sizes in existing market in Bangladesh and other countries in the world. It has a dehydration unit to dehydrate mushroom, banana, mango, papaya, beans and other fruits and vegetables. The products of AMCL have good acceptability to the consumer all over the country. And the turnover of AMCL has been increasing day by day. The company's processing unit started commercial production on July 1993 and launched its products in the market under the brand name PRAN. The company was initially engaged in only agro-business. The company itself cultivated many types of fruits and vegetables. More over extensive cultivation of gherkin, mushroom, and body corn were taken up through contract grousers. Processed gherkin and fresh vegetables were exported and mushroom and baby corn were canned and marketed locally. The company processes most of the fruits produced in Bangladesh like mango, pineapple, banana, guava, lemon, satkora, and many other types of fruits and vegetables including tomato. The plant facilities includes canning, pulping, juice making and bottling jam, jelly, pickles etc. It has also facilities for dehydration of fruits and vegetables and mineral water. The AMCL has incorporated in Bangladesh on May 1985 as privet limited company under the company act, 1913 and subsequently in 22nd June, 1993 the company was converted into public limited company. The company is publicly traded on listed with both Dhaka and Chittagong stock exchanges since January 1996. Now it has become a renowned agro- processing industry in food sectors.

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